Data Integration Methods
A high-level overview of how Audience Manager exchanges information with other data providers and systems.
Data and Metadata Files for Audience Optimization Reports
A data file contains impression, click, or conversion data that you can import into the Audience Optimization reports. A metadata file contains human-readable names that correspond to various report options and menu items. Format your data and metadata files according to the specifications in this section.
Facebook WCA Integration
This page illustrates the process of creating Facebook Website Custom Audiences (WCA) pixels for the purposes of sending web-based Audience Manager audience segments to Facebook, for online ad targeting with improved transparency.
Integrate DFP using Google Publisher Tags (GPT)
The articles listed below provide an overview of how to integrate DFP using Google Publisher Tags (GPT). You can use a server-side integration, or you can set up GPT as a destination to send Audience Manager segment data to DFP. You will also learn the needed steps to ingest DFP log files for reporting in Audience Manager.
Implementing Audience Manager
This section outlines and explains the processes related to getting started with the Audience Manager data management platform (DMP). This section is designed to help business teams, project managers, and technology managers understand the Audience Manager implementation process.
Implement the Audience Management Module
Add the Audience Management Module to Adobe Analytics AppMeasurement to forward Analytics data to Audience Manager instead of having the Audience Manager Data Integration Library (DIL) code send a pixel from the page.
Send Segments to a Google Ads Remarketing List
This procedure requires a Google Ads remarketing list, pixel code, and an Audience Manager URL destination. It is also known as a remarketing list for search ads (RLSA) integration. Applies to paid search only.