A general overview of how Audience Manager performs a
synchronous data exchange with a third-party vendor.
Real-Time Data Transfer
Real-time data transfers send and receive segment IDs as a user visits
or takes action on your site. Typically, synchronous data transfers are useful
when you need to qualify or segment users right away, as they navigate through
Data Integration Steps
The real-time data integration process works as follows:
- A user visits a customer's
site that contains Audience Manager code.
- Audience Manager loads an
Iframe and makes a call to the Data Collection Server (DCS).
- The DCS calls the
third-party server (in real time) to check if the vendor has any segment
information about the user.
- The third party returns
segment information about that user to Audience Manager.
- Audience Manager ingests
segment information and makes it available for targeting.