A high-level overview of how Audience Manager exchanges
information with other data providers and systems.
Supported Data Integration Methods: Real-Time and
Choosing the right integration method depends on a combination of
business requirements and the technical capabilities of your data partner.
Audience Manager exchanges visitor information with other data providers by
either of the following methods:
Transfers data immediately as a user visits your site. This method is also
known as a
(Server-to-Server): Transfers data between servers on a set schedule after
a visitor has left the page. This method is also known as an
Prerequisites: Create a Trait Taxonomy
Before the integration process begins, remember to
create traits and a
folder structure in the
Audience Manager UI. The taxonomy will contain all
your traits organized in a logical hierarchy.