Batch Data Transfer Process

A general overview of how Audience Manager exchanges data synchronously (in real time) with a third-party vendor.

Batch Data Integration

The batch (server-to-server) data integration process follows most of the steps outlined in the real-time data transfer process. However, instead of returning segment IDs immediately, user information is saved to our servers and synchronized with a third-party data provider at regular intervals. The asynchronous data transfer process is useful when:

Data Integration Steps

  1. A user visits a customer site.
  2. Audience Manager and the third-party data provider assign the visitor a unique ID (usually with a cookie).
  3. Audience Manager calls the third-party data provider to match visitor IDs.
  4. A scheduled request, usually on a daily interval, exchanges visitor segment data between Audience Manager and your third-party data provider.

For information describing the time frames when Audience Manager processes inbound and outbound Server-to-Server (S2S) file transfers, see How Data Delivery and File Processing Times Affect Reports.