A general overview of how Audience Manager exchanges data synchronously (in real time) with a third-party vendor.
Batch Data Integration
The batch (server-to-server) data integration process follows most of the steps outlined in the real-time data transfer process. However, instead of returning segment IDs immediately, user information is saved to our servers and synchronized with a third-party data provider at regular intervals. The asynchronous data transfer process is useful when:
Data Integration Steps
For information describing the time frames when Audience Manager processes inbound and outbound Server-to-Server (S2S) file transfers, see How Data Delivery and File Processing Times Affect Reports.