Describes technical and business reasons for sending data via
synchronous (real-time) or asynchronous (server-to-server) methodologies.
Selecting a Data Delivery Type
Considerations: Data delivery depends on the technical capabilities of the
data partner. Audience Manager can send/receive data in real-time from the
browser or by batch updates through offline, server-to-server communication
Considerations: The business reasons for selecting one delivery method or
another depend on the technical capabilities of your destination partner and
how you want to use this data. Typically, synchronous data transfers are useful
when you need to take action on user data immediately. Asynchronous data
transfers may be useful when immediate action is not required and when you have
time to build deeper user profiles for later use.