The options under the Administration menu let you create Audience Manager users and assign them to groups. You can also view limits (traits, segments, destinations, and AlgoModel).
Build and manage the traits or segments used in algorithmic modeling, also referred to as look-alike modeling. Model features are located in Manage Data > Models.
Create mutually exclusive test segments in Segment Test Groups to compare and measure effectiveness of different destinations. You can set aside a control group and divide your segment into percentages of a whole, in order to test efficacy.
Audience Marketplace Audience Marketplace lets data providers and buyers execute data deals in a self-service manner with minimum effort. It does this by providing specialized features that vary depending on your role as a data buyer or data seller. In fact, you can even be a buyer and a seller at the same time. And, if this couldn’t get any better, Audience Marketplace takes care of contracts, billing, and payments between data providers and sellers.
Customer Data Feeds
Basic information about Customer Data Feed (CDF) files and instructions on how to get started. Start here if you're interested in receiving CDF files or just want more information.
Data Export Controls Data Export Controls prevent you from sending data to destinations when this action violates data privacy or data use agreements.
View a list of your currently configured data sources, add new data sources, and edit existing sources.
How declared IDs work, set up procedures, code examples, and variables.
A derived signal qualifies site visitors for additional traits based on a trait they've already seen. In other words, additional trait qualification can be derived from a currently exhibited trait even if a user has never seen the new trait before.
In Audience Manager, a destination is any third-party system (ad server, DSP, ad network, etc.) that you want to share data with. Destination Builder is the tool you used to create and manage cookie, URL, or server-to-server destinations.
Profile Link Profile Link works with cross-device data sources to identify and collect traits for authenticated site visitors. It includes the Profile Merge Rules feature. With Profile Merge Rules you get control over the data sets used for segmentation and can target a person accurately across multiple devices.
Use the options under the Analytics menu to view the dashboard and various reports.
Features for working with segments in Audience Manager.
Tags Tag Insertion Manager (TIM) was used to create and manage data collection code. This feature is deprecated and has been replaced by the Adobe Dynamic Tag Manager.
Manage data collection and audience creation with rules-based, onboarded, algorithmic or folder traits.
Visitor Profile Viewer
Use the Visitor Profile Viewer to display the current state of a user profile for the current browser, including its traits and segments. For each trait, you can view its SID, name, details about how visitor traits were realized (first- or third-party), the realization date, and the frequency of realizations. For each segment, you can view its SID, name, and the segment membership date. You can also view the visitor profile for another Audience Manager profile ID (UUID). The Visitor Profile Viewer is helpful for troubleshooting purposes.