In Audience Manager, a destination is any third-party system (ad
server, DSP, ad network, etc.) that you want to share data with.
Destination Builder is the tool you used to create and
manage cookie, URL, or server-to-server destinations.
Purpose and Advantages
Destinations and Destination Builder lets you create destinations and
send information about segmented users to your data partner. This helps you:
Protect data value: Rather than send all user data to a
destination, Destination Builder let you share specific information about
qualified users only.
Take action on your data: Sending data to a destination
partner helps them quickly develop and target qualified audience segments.
Reduce technical overhead: Business users can set up
destinations safely in the Destination Builder interface. This helps reduce the
time required for pre-deployment testing. With Destination Builder, you create,
manage, and delete destinations as your business needs change, all without
working through a long development cycle.
See the following sections for more information about
Destination Builder, how to create destinations,
and related reference.