URL Variables and Syntax for Declared IDs

Describes the variables and event call URLs that send IDs directly to Audience Manager.

Variables and Syntax

The following table lists the key-value pairs that pass in your Audience Manager data provider ID and user IDs or integration codes, if used. Note, italics indicates a variable placeholder. Spaces have been added to make these easier to read.

In each key-value pair:
  • The = symbol separates the key from its related values.
  • The non-printing ASCII character %01 separates the values.
Variable Description

d_cid = data provider ID %01 user ID

Contains a data provider ID and an associated unique user ID in a single key-value pair. d_cid replaces d_dpid and d_dpuuid, which are considered deprecated, but still supported. See CID Replaces DPID and DPUUID.

d_cid_ic = integration code %01 user ID

Contains an integration code and an associated unique user ID in a single key-value pair. d_cid_ic replaces d_dpid and d_dpuuid, which are deprecated, but still supported. See CID Replaces DPID and DPUUID.

Sample Event Calls

Given these key-value pairs and their required syntax, you would make event calls as shown below.

Event Call Includes Code Sample

A data provider ID and user ID.

http://domain name/event?d_cid=123%01987...

An integration code and user ID.

http://domain name/event?d_cid_ic=456%01321...

Multiple d_cid and d_cid_ic key-value pairs.

http://domain name/event?d_cid=123%01987&d_cid_ic=456%01321...