Audience Manager helps you collect and manage first-party,
second-party, and third-party data.
Unlocking customer information assets stored in multiple silos is one of
the biggest data challenges faced by companies today. From CRM databases, to
registration systems, to ad servers, and so forth, companies require tools that
help centralize valuable data and manage customer/audience information as a
single strategic data asset. Audience Manager helps you unlock isolated
customer information and manage data collection from multiple sources.
Collected data can be managed based on data element time-to-live (TTL) values,
which helps the publisher control data expiration across all sources. Audience
Management is designed to help you manage the following types of data:
||Where Data Comes From
||Customers. Data is collected online (from
consumer interactions on your websites) or offline.
||Strategic partners and advertisers.
||Data providers and/or exchanges. Data can
include information such as intent, demography, social/lifestyle,
psychographic, and more.