Custom Segment Generation

Data sources are represented in a client-specific trait taxonomy. Publishers can customize and modify this taxonomy based on their data source and business use cases. Within the Audience Manager interface, publisher team members can browse traits and segments to combine them into new marketing segments.

You can report on historical trait and segment size as segments are created. This helps publisher team members understand potential inventory and lets them adjust segment composition based on reporting data.
Note: Historic segment size reporting shows actual numbers, not estimates.

Qualification begins after a segment is saved in the Audience Manager interface. Our system uses two methods that help ensure full segment coverage across a publisher’s entire user base: