A general overview of how Audience Manager performs an
asynchronous batch data exchange with a third-party vendor.
Batch Data Integration
The batch data integration process saves visitor information on our
servers and synchronizes that material with data sent by a provider at regular
intervals. The asynchronous data transfer process is useful when:
- Immediate data transfers are
- Collecting data to build a
large pool of segmented users.
- You want to reduce data
discrepancies and HTTP calls from the browser.
Data Integration Steps
- A user visits a customer
- Audience Manager and the
third-party data provider assign the visitor a unique ID (usually with a
- Audience Manager calls
the third-party data provider to match visitor IDs.
- A scheduled request, usually
on a daily interval, exchanges visitor segment data between Audience Manager
and your third-party data provider.
- Whenever an inbound
Server-to-Server file is processed, a receipt is sent via email to partner
solutions and, if configured, to the partner. For more information, see
Sample Message to Partners after Inbound Processing.