Audience Lab

Create mutually exclusive test segments in Segment Test Groups to compare and measure effectiveness of different destinations. You can set aside a control group and divide your segment into percentages of a whole, in order to test efficacy.

Audience Lab uses Profile Link to power cross-device testing. This helps ensure a user qualifies for the same test segment and receives the same treatment across devices. The test segments in test groups will inherit the Profile Merge Rule the base segment has assigned to it.

The Audience Lab default view displays a card for each of the test groups. Click a card to access the Test Group view. This view includes the following information:

You are able to create up to 10 test groups, each one with up to 15 test segments.

Status

The status of a test group can be draft, pending, active, paused or completed. More information on each of them in the table below:

Status Description

Draft

A draft test group is not yet active and can still be edited. It does not yet send data to the mapped destinations.

Pending

A pending test group is not yet active but cannot be edited anymore. It will become active at the start date you selected in the Create Test Groups wizard.

Active

An active test group means that data is currently being sent to destinations. Press Pause Test in the Test Group card to suspend sending data to destinations.

Paused

A paused test group does not currently send data to destinations. Press Make Active in the Test Group card to resume sending traits.

Completed

A completed test group has reached the end date you selected in the Create Test Groups wizard and has stopped sending reporting data.

Actions

Actions Description

Edit

Available only for draft test groups. Allows you to resume the Create New Test Group wizard.

Pause

Available for active test groups. Allows you to pause sending the test segments to destinations.

Make Active

Available for paused test groups. Allows you to resume sending the test segments to destinations.

View

Available for completed test groups. Allows you to view the reporting information the test has generated.

Duplicate

Allows you to create a new test group with the same configuration as the one you are duplicating.

Delete

Allows you to delete a test group. The test segments will be unmapped from the destinations, the baseline segment and conversion traits associated to the test group are fully editable. An alert will prompt you to download the CSV file when you delete a test group to save the reporting if you wish.