Use Audience Lab to measure the number of conversions a creative
is driving across different destinations. This use case also allows you to
measure the conversions of the creative against naturally occurring
Create a Segment Test Group, selecting the
segment you want to test the creative against as the baseline segment.
Split the baseline segment into test segments and control
Map the test segments to the different destinations you wish to
The control segment can be withheld and not mapped to any
destination. The control segment should not be targeted by the test creative to
set a results baseline for naturally occurring conversions.
Specify a start date and an end date for the test.
Set up the segment and the creative in the destinations.
Audience Lab reporting view will show
the number of conversions the creative is driving across the destinations.
Because you created a control segment, you can also evaluate how
the creative did against naturally occurring conversions. You are testing the
question: "Did this creative generate a higher conversion rate than normal