Create an OpenX Destination

Create a cookie-based destination for OpenX in Audience Management.

In Audience Manager, a destination is any other system (ad server, DSP, ad network, etc.) that you want to share data with. Destination Builder provides the tools that let you create and manage these data delivery processes. Audience Manager destination features are located in Audience Data > Destinations. To get started, click Add New Destination and follow the steps below.

Step 1: Basic Information

To complete the Basic Information section:
  1. Name the destination.
  2. Select "Cookie" from the Type drop-down list.
  3. Click Next and move on to the Configuration and Segment Mappings sections.

Step 2: Configuration Information

To complete the Configuration section:

  1. Cookie Name: Provide a short, descriptive name for your cookie.
  2. Cookie Domain: Leave blank to set a cookie in the domain of the user's current page. If you want to specify a domain, prefix the name with a period like this,
  3. Choose a key option in the Data Format section.
  4. If your keys use data with serialized values, select the Serialize control and specify the serial delimiter (the character that separates the serialized values).
  5. Click Save and expand the Segment Mappings section.

Step 3: Segment Mappings

To add a segment to a cookie destination:

  1. Find segments: The Segment Mappings section provides two search tools to help locate segments. To find a segment:
    • Option 1: Start typing a segment name in the search field. The field updates automatically based on the text. Click Add once you find the segment you want to use.
    • Option 2: Click Browse All Segments to open a window that lets you browse for segments by name or storage location. Click Add Selected Segments when done.
  2. Add Mappings: In the mappings pop, enter the segment ID in the mappings field and click Save.
  3. Click Done.