Create a cookie-based destination for OAS in Audience Manager.
In Audience Manager, a
destination is any other system (ad server, DSP, ad network, etc.)
that you want to share data with.
Destination Builder provides the tools that let you
create and manage these data delivery processes. Audience Manager destination
features are located in
Audience Data > Destinations. To get started, click
Add New Destination and follow the steps below.
Step 1: Basic Information
To complete the
- Name the destination.
"Cookie" from the
Type drop-down list.
Save and move on to the
Segment Mappings sections.
Step 2: Configuration Information
To complete the
Provide a short, descriptive name for your cookie.
Leave blank to set a cookie in the domain of the user's current
page. If you want to specify a domain, prefix the name with a period like this,
- Choose a key option in the
Data Format section.
- If your keys use data with
serialized values, select the
Serialize control and specify the serial
delimiter (the character that separates the serialized values).
Save and expand the
Segment Mappings section.
Step 3: Segment Mappings
To add a segment to a cookie destination:
- Find segments: The
Segment Mappings section provides two search tools
to help locate segments. To find a segment:
- Option 1: Start typing a
segment name in the search field. The field updates automatically based on the
Add once you find the segment you want to
- Option 2: Click
Browse All Segments to open a window that
lets you browse for segments by name or storage location. Click
Add Selected Segments when done.
- Add Mappings:
In the mappings pop, enter the segment ID in the mappings field and