Things you must and should do when working with the Audience
Note the following when working with
Audience Manager API
- Request parameters:
All request parameters are required unless specified otherwise.
- JSON content type:
accept: application/json in your code.
- Requests and
responses: Send requests as a properly formatted JSON object.
Audience Manager responds with JSON formatted
data. Server responses can contain requested data, a status code, or both.
- Access: Your
Audience Manager consultant will provide you with
a client ID and key that lets you make API requests.
- Documentation and code
samples: Text in
italics represents a variable that you provide or pass in when
making or receiving API data. Replace
italicised text with your own code, parameters, or other
Recommendations: Create a Generic API User
We recommend you create a separate, technical user account for working
with the Audience Manager APIs. This is a generic account that is not tied to
or associated with a specific user in your organization. This type of API user
account helps you accomplish 2 things:
- Identify what service is
calling the API (e.g., calls from your apps that use our APIs or from other
tools that make API requests).
- Provide uninterrupted
access to the APIs. An account tied to a specific person may be deleted when
they leave your company. This will prevent you from working with the available
API code. A generic account that's not tied to a particular employee helps you
avoid this problem.
As an example or use case for this type of account, let's say you want
to change a lot of segments at once with the
Bulk Management Tools. Well, to do
this, your user account needs API access. Rather than add permissions to a
specific user, create a non-specific, API user account that has the appropriate
credentials, key, and secret to make API calls. This is also useful if you
develop your own applications that use the
Audience Manager APIs.
Work with your
Audience Manager consultant to set up a generic,
API-only user account.