By: Acxiom - Premier Partner

Date added: 05/07/2014 8:04 AM

Newest version: 1.0

Adobe Audience Manager customers use Acxiom to enrich and extend their existing 1st party data audience segments with demographic, lifestyle and purchase intent data. Once enabled, 3rd party audience segments from Acxiom can be layered onto 1st party segments using custom business rules defined in Adobe Audience Manager. In addition, Acxiom segments can be used to build and analyze new segments using proprietary algorithms directly with in the Adobe Audience Manager user interface.



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Integrated Adobe Technology

  •  Audience Manager