The collected data can be viewed by running reports in the Analytics UI or by using some of the other APIs, as listed on the Getting Started home page.
As with client-side tagging, the data is now available for access through the Adobe Marketing Cloud or through the other APIs.
Your decision to use either client- or server-side data collection is based on the same concerns that you might have for any client- or server-side processing needs. These include, but are not limited to:
- Protecting sensitive information that you do not want viewable in the browser
- Bandwidth considerations of making extra communications from your web servers
The rest of this article focuses on server-side data collection using the Data Insertion API.