How is SiteCatalyst data collected?

There are two ways to collect visitor data from your web site:

  • Client-side using SiteCatalyst JavaScript Tagging
  • Server-side using the Enterprise API's Data Insertion API

With SiteCatalyst JavaScript Tagging, you embed SiteCatalyst-specific JavaScript code into your HTML page that sends the visitor data to the Adobe Data Collection Layer.

The Data Insertion API alternatively uses the server-side code to send tracking data directly to the Data Collection Layer.