Overview

The Data Insertion API provides a mechanism for server-side data collection and submission to Marketing Cloud servers. Instead of using JavaScript beacons on each Web page to transmit visitor data to Online Marketing Suite servers, server-side data collection collects data based solely on Web browser requests and Web server responses.

While this data capture method cannot capture all data that is available via page-based beacons, it provides valuable insight into user activity on your Web pages without the overhead associated with attaching a JavaScript beacon to every Web page.

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