Delayed Data

By using the Data Insertion API, you can submit delayed data (for example, from an offline application, to Adobe data collection servers.

Data from delayed submissions is available to Data Warehouse and Ad hoc analysis.

When submitting delayed data, you must send visitor data in the order it was received, (see Sequential Data Requirements) but you do not need to send data for different visitors in any specific order. For example, you can submit all data for visitor A before data for visitor B, even if some or all of visitor B data occurred before visitor A data.

Submitting delayed data requires an additional <timestamp> tag in the XML. Analytics discards data without a timestamp.

To view time-stamped hits, Adobe ClientCare must enable time-stamp support on the report suite, in addition to the time-stamp variable that you set. Time-stamped hits sent to a report suite that has not been enabled do not appear in the report.

Format the timestamp data, including time zone, using either the Unix timestamp format or the ISO-8601 format. For example, using the ISO-8601 format, a timestamp for a visitor event that occurred on November 17, 2013 at 5:33 PM Mountain Time (GMT-7:00:00) is as follows:


Consider the following when submitting delayed (time-stamped) data:

  • While a report suite is collecting time-stamped data, it cannot collect data through the standard JavaScript beacon method.
  • You must enable time stamp support on a per-report-suite basis.
  • You can also use Data Sources to send this type of data to the Marketing Cloud via FTP. For more information, see the Data Sources User Guide.

Must be logged in to comment. now to comment!