DocumentationTargetTarget Guide

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Last update: Wed Nov 08 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

Adobe Target determines which activity (or activities) to deliver to a page differently depending on which Target interface and which activity creation function (Visual Experience Composer or Form-Based Experience Composer) you’re using.

Target Standard/Premium Visual Experience Composer only or Form-Based Experience Composer using a global Target request only section_4A0A317DFED345649B58B0CB5B410C8B

If your company uses Target Standard/Premium and the Visual Experience Composer exclusively, content from multiple activities can be returned for the same call. Activities are delivered using the following decision flow:

  1. The Target server call comes to Target with information about the URL.

  2. Target pulls every activity running on that URL.

  3. Target attempts to match the visitor into activities.

    If the visitor is already in an A/B Test or Multivariate Test activity, they match into that activity until they convert. If they were previously in an Experience Targeting activity, they must match into it again. If they meet the audience rules, then the visitor falls into those activities and into specific experiences.

  4. Content for all the activities and experiences the visitor matches is returned to the page.

  5. If the content for each activity references different CSS selectors, then all content is displayed.

    If there is an overlap or a duplicated CSS selector, then the activity content with the highest priority is displayed. The results from all activities that run on the page are counted and reflected in the reports.

    note important
    IMPORTANT
    Target returns the content for all activities on the page, beginning with the lowest-priority content, which is then overwritten by each activity, from lowest to highest priority. Usually, this results in the highest-priority content being displayed. However, if a lower-priority activity alters the structure of the DOM for the page, it is possible that the higher-priority activity does not recognize the page structure, so the lower-priority content is displayed. The results from all activities that run on the page are counted and reflected in the reports.

  6. If multiple activities share priority level, there are two tiebreakers:

    • If only one activity has audience targeting, that activity is displayed.
    • If all or none has targeting, then the activity that was approved first is displayed.

Target Standard/Premium Form-Based Experience Composer and Target Standard/Premium Visual Experience Composer section_4620253E1CE942DD830724C7822B175F

NOTE
This information also applies to any campaigns running that were created in Target Classic.

If your company uses the Form-Based Experience Composer in Target Standard/Premium and the Target Standard/Premium Visual Experience Composer, then content from multiple Visual Experience Composer activities can deliver, but only one activity from the form-based workflow. Activity delivery is determined using the following decision flow:

  1. Target server call comes to Target with information about the Target request and URL.

  2. Target Classic and Target Standard/Premium pull every activity running in that Target request.

  3. Target attempts to match the visitor into activities.

    If the visitor is already in an A/B Test or Multivariate Test activity, they match into that test until they convert. If they were previously in an Experience Targeting activity, they must match into it again. If they meet the audience rules, then the visitor falls into those activities and into specific experiences.

  4. If a form-based activity is the highest priority, then that activity content is returned along with all matching activity content from Visual Experience Composer activities.

  5. If a Visual Experience Composer activity is the highest priority, then content from all matching Visual Experience Composer activities is returned, but no Target Classic or form-based activity content is returned.

    The results from all activities that run on the page are counted and reflected in the reports.

Example

If you have two activities, one targeting the branded search keyword “Nike” and the second targeting the non-branded keyword “sneakers”, the priorities of both activities are checked. If the Nike activity has a higher priority, that content is displayed. If the sneakers activity has the higher priority, its content is displayed.

If both targeted activities have the same priority, the activity that was most recently viewed is displayed. If the visitor is new to the page, the activity that was activated most recently is displayed.

Target Standard/Premium Form-Based Experience Composer with non-global Target requests section_C3F5F09B0B2D4EF795C5929D5C426A8C

NOTE
This information also applies to any activities running that were created in Target Classic.

If your company uses Target requests other than the global Target request in the form-based composer, content from only one activity can be returned per call. Activity delivery is determined using the following decision flow:

  1. The Target server call comes to Target with information about the Target request and URL.

  2. Target pulls every activity running in that Target request.

  3. Target attempts to match the visitor into the highest-priority activity.

    If the visitor is already in an A/B Test or Multivariate Test activity, they match into that activity until they convert. If they were previously in an Experience Targeting activity, they must match into it again. If they meet the audience rules, then the visitor falls into those activities and into specific experiences.

  4. If multiple activities share priority level, there are two tiebreakers:

    • If only one activity has audience targeting, that activity is displayed.
    • If all or none has targeting, then the activity that was approved first is displayed.

Examples section_F6A788AAC3884A2FA03E47F0557A1213

NOTE
Depending on your settings, the priority values vary. You can use the legacy settings of Low, Medium, or High, or you can enable fine-grained priorities from 0 to 999. For more information, see Activity settings.

Two Target Classic activities use non-global Target requests

  • Activity 1: homePageHero, offer1, priority high
  • Activity 2: homePageHero, offer2, priority low

Response: offer1

Two activities use only offers created in the Visual Experience Composer for different selectors

  • Activity 1: target-global-mbox, selector1, visualExpCompOffer1, priority low
  • Activity 2: target-global-mbox, selector2, visualExpCompOffer2, priority high

Response: visualExpCompOffer1, visualExpCompOffer2

Two activities use only offers created in the Visual Experience Composer for same selector

  • Activity 1: target-global-mbox, selector1, visualExpCompOffer1, priority low
  • Activity 2: target-global-mbox, selector1, visualExpCompOffer2, priority high

Response: visualExpCompOffer1, visualExpCompOffer2

NOTE
This is the same response as in the second use case above because Target Classic did not handle selector collisions. Target Standard/Premium catches such behavior and other use cases when selectors might collide both in DOM and visually (usually done at experience editor level or in activity simulation mode).

Two activities use offers created in the Visual Experience Composer and two Target Classic activities

  • Activity 1: target-global-mbox, selector1, visualExpCompOffer1, medium high
  • Activity 2: target-global-mbox, selector2, visualExpCompOffer2, priority low
  • Activity 1: target-global-mbox, offer1, priority high
  • Activity 2: target-global-mbox, offer2, priority low

Response: offer1, visualExpCompOffer2, visualExpCompOffer1

NOTE
The order of combined responses is that Target Classic content comes first. Only one Target Classic response is serviced as in use case 1, and then Visual Experience Composer offer responses that are ordered by inverted priority.

Training video: Activity Settings (3:02)

This video includes information about activity settings.

  • Enter an objective for your activity
  • Set the priority level of your activities
  • Schedule activity start and end times
  • Add audiences for reporting to create report filters
  • Enter notes for your activities

https://video.tv.adobe.com/v/17381

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